Core Insights - Pop-Tarts is reintroducing the Frosted Chocolate Chip Cookie Dough flavor due to high consumer demand, marking its return to shelves in November [1][6] - The brand is launching a new product line called Pop-Tarts Protein, which includes three flavors and offers 10 grams of protein per serving, catering to the growing consumer interest in protein-rich snacks [2][3] Product Details - The Frosted Chocolate Chip Cookie Dough features a chocolate chip cookie-inspired filling in a flaky crust, topped with chocolate icing, appealing to both nostalgic and new consumers [1][3] - Pop-Tarts Protein will be available in three flavors: Bumpin' Blueberry, Slammin' Strawberry, and Boostin' Brown Sugar Cinnamon, each providing 10 grams of protein per serving [2][7] Market Context - With 61% of snackers actively seeking protein options, the introduction of Pop-Tarts Protein aligns with current consumer trends towards healthier snacking [2] - Kellanova, the parent company of Pop-Tarts, reported net sales of $13 billion for 2024, indicating a strong market presence and commitment to innovation in the snack industry [5]