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Peachtree opens Tru by Hilton hotel in Huntsville, Alabama
Yahoo Financeยท 2025-11-20 11:17
Core Insights - Peachtree Group is enhancing its partnership with Hilton by opening a new Tru brand hotel in Huntsville, Alabama, marking the sixth property developed by the company in 2025 [1] - The hotel is strategically located near major federal agencies and contractors, including Boeing, NASA, and the FBI, which supports ongoing demand for accommodation in the area [2] - The new property is situated in a Qualified Opportunity Zone (QOZ), contributing to Peachtree's portfolio of 12 hotels in such areas, with three more under construction and three in planning [3] Company Strategy - Peachtree Group's hospitality management division operates 113 hotels across 29 brands nationwide, focusing on developing institutional-quality properties in markets with strong demand generators [4] - The company is committed to expanding its presence in federally designated QOZs through development and capital investment strategies [5] - The partnership with Hilton is described as strong and longstanding, with both companies focused on developing high-quality hotels in economically vibrant markets [6]