Company Overview - Lululemon athletica inc. is under investigation regarding its product development processes and supply chain management, particularly following issues with the "Get Low" collection [1] - The company operates over 650 stores in more than 30 countries and generates approximately 42% of its revenue through digital channels [2] Market Context - The global athleisure market is valued at around $350 billion and is experiencing increased competition from brands like Nike, Adidas, and Athleta, as well as emerging direct-to-consumer brands [2] - Lululemon has historically differentiated itself through premium positioning, vertical retail integration, and technical fabric innovation [2] Product Development Challenges - Successful product launches in the athletic apparel industry require coordination across design, manufacturing, inventory allocation, and quality assurance, with breakdowns in any area likely impacting sales and customer satisfaction [3] - Major apparel brands typically plan new collection launches 12-18 months in advance [3] Recent Product Issues - The "Get Low" collection, launched in mid-January 2026, faced immediate scrutiny due to quality-control complaints, particularly regarding the leggings' performance during activities like squatting and bending [4] - Customers expressed disappointment, noting that the leggings did not meet the promised standards of performance and appearance [4] Historical Context - Lululemon has faced similar challenges in the past, such as the recall of its "Breezethrough" leggings in 2024 due to quality-control issues and customer complaints [5]