Core Viewpoint - Yatsen Holding Limited reported strong financial results for the second quarter of 2025, highlighting significant growth in net revenues and improvements in operational efficiency, driven by successful product launches and strategic execution in the beauty industry [2][3][11]. Financial Performance - Total net revenues for Q2 2025 increased by 36.8% to RMB1.09 billion (US$151.7 million) from RMB794.5 million in the prior year [3][9]. - Net revenues from Skincare Brands surged by 78.7% year-over-year to RMB581.3 million (US$81.1 million), accounting for 53.5% of total net revenues [3][9]. - Gross profit rose by 39.5% to RMB850.4 million (US$118.7 million), with gross margin improving to 78.3% from 76.7% [3][9]. Operating Expenses - Total operating expenses increased by 21.7% to RMB905.9 million (US$126.5 million), but as a percentage of total net revenues, they decreased to 83.4% from 93.7% in the prior year [4][10]. - Fulfillment expenses were RMB63.3 million (US$8.8 million), down as a percentage of total net revenues to 5.8% from 6.4% [10]. - Selling and marketing expenses increased to RMB722.4 million (US$100.8 million), but decreased as a percentage of total net revenues to 66.5% from 68.6% [10]. Profitability Metrics - Loss from operations narrowed to RMB55.5 million (US$7.7 million) from RMB135.2 million in the prior year, with an operating loss margin improving to 5.1% from 17.0% [5][6]. - Net loss for Q2 2025 was RMB19.5 million (US$2.7 million), a significant reduction from RMB85.5 million in the prior year, resulting in a net loss margin of 1.8% compared to 10.8% [6][9]. - Non-GAAP net income for Q2 2025 was RMB11.5 million (US$1.6 million), a turnaround from a non-GAAP net loss of RMB74.9 million in the prior year [7][9]. Cash Flow and Balance Sheet - As of June 30, 2025, the company had cash, restricted cash, and short-term investments totaling RMB1.35 billion (US$188.6 million) [8]. - Net cash generated from operating activities for Q2 2025 was RMB77.7 million (US$10.8 million), compared to net cash used in operating activities of RMB148.2 million in the prior year [8]. Business Outlook - For Q3 2025, Yatsen expects total net revenues to be between RMB778.6 million and RMB880.1 million, representing a year-over-year increase of approximately 15% to 30% [11].