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Sun Cruiser to Become Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women's Open Presented by Ally
Globenewswire· 2026-03-10 13:54
Core Insights - Sun Cruiser, a vodka iced tea brand by The Boston Beer Company, has entered a multi-year partnership with the USGA, becoming the Official Ready-to-Drink Cocktail for the U.S. Open and U.S. Women's Open starting in the 2026 championship season [1][2][11] Company Overview - Sun Cruiser is crafted with premium vodka and real ingredients, offering a refreshing beverage option with no bubbles, making it suitable for outdoor activities like golf [4][7] - The product lineup includes various flavors such as Classic Iced Tea, Peach Iced Tea, and Lemonade, with each 12 oz serving containing 100 calories and 4.5% ABV [7] Industry Context - The ready-to-drink (RTD) cocktail segment is rapidly growing, driven by consumer preferences for convenience and premium flavors, with Sun Cruiser being the fastest-moving RTD in on-premise locations nationwide and the fourth-largest overall RTD spirit offering [5]