Core Insights - Magnite and Cognitiv have announced a partnership to enhance real-time data integration, improving curation capabilities within Magnite's ClearLine solution, which allows media buyers to access premium video inventory more effectively [1][2] Company Overview - Magnite is the largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [4] - Cognitiv is a leading advanced performance partner utilizing deep learning to predict consumer behavior and optimize advertising strategies [5] Industry Context - The media landscape is becoming increasingly fragmented across multiple channels such as streaming TV, audio, display, and mobile, necessitating advanced solutions for effective media curation [2] - The complexity of the programmatic ecosystem is driving demand for AI solutions that can enhance content signals and streamline workflows for buyers [3]