Core Insights - Instacart and Advantage Solutions have formed a strategic partnership aimed at enhancing in-store execution for consumer packaged goods (CPGs) companies [3][4] - The collaboration combines Instacart's technology and shopper community with Advantage's retail execution services to provide real-time insights and actionable data [4][5] Group 1: Partnership Overview - The partnership will leverage Instacart's in-store audit capabilities and Advantage's retail execution services to help CPGs quickly identify and address gaps in product availability, pricing, and display execution [4][5] - Instacart's community of approximately 600,000 shoppers will conduct in-store audits, generating insights that trigger alerts for Advantage's field teams to act on high-priority issues [4][5] Group 2: Benefits to CPGs - The integrated approach offers CPGs enhanced visibility into in-store conditions, enabling them to improve compliance, tackle out-of-stock issues, and boost overall performance [5][6] - The partnership aims to create new earning opportunities for Instacart shoppers while providing CPGs with the tools needed to streamline operations and enhance customer experiences [5][6] Group 3: Future Plans - A successful pilot of the partnership has been launched, with plans for expansion in 2026 [6]