Regulatory Framework - The Changsha Housing and Urban-Rural Development Bureau has issued a notification to further regulate real estate brokerage services, focusing on five key areas: regulatory scope, housing source management, information standardization, transaction security, and punitive measures [1] Inclusion of New Entities - The new regulations expand the regulatory scope to include real estate-related self-media, online platforms, and technology companies, ensuring that traditional brokerage firms and online market participants are managed simultaneously [1] Housing Source Management - It is mandated that housing sources cannot be published without written authorization from the property owner, and all listings must be verified through official platforms. The publication of significantly below-market price listings for "low-price traffic" is strictly prohibited to eliminate false listings and price fraud [1] Information Regulation - The regulations explicitly prohibit the dissemination of unverified information, targeting the issue of "black mouth" phenomena in the real estate market, thereby aiming to purify the market information environment [1] Transaction Security - The regulations forbid brokers from concealing brokerage activities or using "hand-in-hand" transactions to evade fund supervision, which is aimed at preventing transaction risks [1] Market Position Abuse - There are restrictions on brokers misusing their market position, including prohibiting unauthorized assessments of real estate companies and banks [1]