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FanDuel Casino Enters the Villa with Exclusive "Love Island" Partnership Bringing the Hit Reality Franchise to iGaming
Prnewswire· 2025-12-09 15:00
Core Insights - FanDuel has launched an exclusive partnership with ITV Studios to introduce the first slot game based on the reality franchise Love Island, named "Love Island Reel Vibes" [1][2] - This collaboration aims to enhance FanDuel's entertainment offerings by leveraging Love Island's content to create immersive gaming experiences [1][4] - The partnership is expected to roll out additional Love Island-themed titles through 2026 and beyond, establishing FanDuel Casino as an official partner of Love Island gaming [2][4] Company Overview - FanDuel is recognized as the premier mobile gaming company in the United States, with a diverse portfolio that includes sports betting, iGaming, horse racing, and daily fantasy sports [7] - The company operates across all 50 states, serving approximately 17 million customers and maintaining 25 retail locations [7] - FanDuel is a subsidiary of Flutter Entertainment, which is the world's largest sports betting and gaming operator [8] Industry Context - Love Island has emerged as a cultural phenomenon with a highly engaged, mobile-native fanbase, making it an ideal partner for gaming collaborations [3][4] - The franchise continues to rank as one of the top reality programs globally, generating significant social engagement and attracting millions of viewers [4] - The introduction of the "POWER COMBO™" mechanic in the new slot game offers players enhanced features, aligning with industry trends towards innovative gaming experiences [5]