Core Insights - SMX PLC has developed a physical-to-digital platform that addresses key challenges in the fashion industry, such as excess inventory, overproduction, and supply-chain inefficiencies [1] - The platform enables fashion brands to verify and increase recycled content in their products, aligning with sustainability goals [1] Industry Challenges - The State of Fashion 2025 report highlights structural challenges in the fashion industry, which are often perceived as operational failures or forecasting mistakes [1] - Issues like excess inventory and overproduction are critical concerns that the industry must confront to improve efficiency and sustainability [1]