Core Insights - Champs Sports has launched a reimagined retail concept aimed at enhancing the customer experience through immersive design and an elevated product assortment, with the first stores reopening in Tampa, FL, and Portland, OR [1][3] Group 1: Store Concept and Design - The new store concept is driven by customer insights and embodies the "Sport For Life" brand platform, featuring a modernized storefront and an extensive selection of multi-brand apparel, footwear, and accessories [2][3] - The design includes elevated presentation walls and digital displays to enhance product storytelling, while a light aesthetic reflects a contemporary vision of sport culture [2][3] - The flexible design allows for ease of merchandising and reimagining product displays over time, with improved tools for store associates to assist customers [3][7] Group 2: Champs Run Club - A central feature of the new concept is the expanded focus on Champs Run Club, promoting movement and inclusivity through running, with dedicated in-store fixtures highlighting performance running products [4][7] - The Run Club areas are designed to encourage connection and provide curated assortments, making running more accessible and promoting an active lifestyle [7] Group 3: Market Strategy and Events - The Tampa and Portland locations are strategically positioned near important hubs, allowing for agility in testing and learning, with the Brandon Exchange location close to Foot Locker's new global headquarters [5] - To celebrate the launch, Champs Sports will host grand opening events in partnership with Nike, featuring live entertainment, giveaways, and a Champs Run Club event in Portland [6][8] - The unveiling of the reimagined store concept aligns with Foot Locker, Inc.'s Lace Up Plan to "Power Up the Portfolio," following the opening of eight Foot Locker Reimagined stores globally [8]