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FTC sues Zillow and Redfin alleging the companies stunted multifamily rental ad competition
CNBC Televisionยท 2025-09-30 19:56
Legal & Regulatory - The Federal Trade Commission (FTC) is suing Zillow and Redfin over an alleged unlawful agreement [1] - The FTC alleges the agreement eliminates Redfin as a competitor in the market for advertising rental homes on internet listing services (ILS) [1] - The FTC previously targeted apartment landlords, including Greystar, for alleged motives to maintain certain pricing levels [4] Business Agreement - Zillow and Redfin allegedly entered an illegal agreement in February of this year [3] - Redfin allegedly agreed to dismantle its ILS advertising market for multifamily rental properties in exchange for $100 million and other compensation from Zillow [3] - Redfin allegedly agreed to end contracts with advertising customers and help Zillow take over that business [3] Market Impact - Zillow's stock is down 4% following the announcement [4] - Redfin and Zillow operate two of the largest rental ILS networks by traffic and revenue, including sites like Zillow Rentals, Rentcom, and Apartmentguidecom [2]