Core Insights - Peppr has launched a new platform called Grow, aimed at helping independent restaurants increase sales and enhance their digital presence [1][5] - The platform provides a fully managed solution that includes branded websites, online ordering, loyalty programs, and social media marketing, requiring no technical knowledge from restaurant owners [1][2] Group 1: Platform Features - Grow offers enterprise-level marketing tools and comprehensive setup and ongoing management for independent restaurants [1][2] - The platform includes search engine optimized websites designed to compete with major food delivery services like DoorDash and Uber Eats, configured for higher Google search rankings [2][3] - It features commission-free online ordering that integrates with existing point-of-sale (POS) systems, allowing restaurants to retain full revenue from orders [3][4] Group 2: Marketing and Management - Automated loyalty and marketing tools are included, such as rewards programs and email campaigns aimed at driving repeat business [3][4] - Grow facilitates connections with local content creators to enhance social media influence for restaurants [3] - The entire Grow platform is managed by Peppr's team of experts, providing continuous updates and new strategies to increase sales [4] Group 3: Implementation and Compatibility - The service is compatible with any POS system and is not limited to Peppr users, making it accessible to a wider range of independent restaurants [4] - The setup process is managed by Peppr and typically takes one to two weeks, covering website migration, menu integration, and all technical aspects [4]

Core Insights - Giftify, Inc. has announced the strategic acquisition of TakeOut7, enhancing its digital commerce ecosystem with comprehensive restaurant ordering and AI-powered marketing solutions [1][5] - The acquisition is valued at 350,000 shares of Giftify common stock and aims to connect over 185,000 restaurants with advanced technology [1][8] Comprehensive Restaurant Technology Solution - TakeOut7 operates two platforms: an online ordering platform with a "zero cost" business model and an AI-powered marketing platform called Platr [3][4] - The ordering platform charges consumers a nominal fee of $1.99 while providing a complete technology suite for restaurants, ensuring scalability and reliability through AWS serverless architecture [3][4] Strategic Value and Market Opportunity - The acquisition positions Giftify to tap into the $1.5 billion restaurant digital marketing market, targeting around 200,000 independent restaurants with annual sales over $1 million [5] - A significant percentage of restaurant operators (90%) express concerns that lack of marketing negatively impacts sales, and 84% lack the time or budget for effective marketing initiatives [5] Management Commentary - The CEO of Giftify, Ketan Thakker, emphasized that the acquisition expands the company's technology platform and market reach, creating a comprehensive ecosystem for independent restaurants [6] - The integration of TakeOut7's technology with Restaurant.com enhances the value proposition for restaurant partners by providing essential operational tools [6] Enhanced Platform Capabilities - TakeOut7's platforms have generated over $300 million in trackable sales for restaurant clients and will expand Giftify's restaurant network to over 185,000 establishments [8] - The acquisition is expected to provide immediate access to a POS dealer network of over 50 sales offices across the U.S. [8] Financial Impact and Integration - TakeOut7's platforms generate an average revenue of $2,500 per restaurant annually, and the acquisition is anticipated to positively impact Giftify's financial performance immediately upon integration [9][10] - Giftify plans to leverage its existing restaurant relationships to accelerate the growth of TakeOut7's dual-platform solution [10]