Core Insights - Kroger's Private Selection® brand celebrates its 25th anniversary, highlighting its growth to over $2.9 billion in sales since its inception in 2000 [1][2] - The brand offers more than 3,600 unique items, focusing on premium flavors and innovative ingredients to enhance customer experiences [2][3] Promotions and Events - To commemorate the anniversary, Kroger is providing customers with 4X Fuel Points on all Private Selection purchases until November 4, 2023 [3] - Select Kroger Family of Stores will host tasting events from October 11-19, allowing customers to sample various Private Selection products [4] Product Highlights - Recent product introductions include Private Selection Mini Seedless Cucumbers, Peanut Butter Cups, Fire Roasted Poblano Ranch Salad Dressing, Premium Skillet Penne Primavera & Chicken, Spicy Maple Bourbon Pickles Chips, and Grab & Go American Sandwich Combo [6][7] - The brand continues to innovate with seasonal releases and a focus on culinary creativity [2][6] Customer Value Proposition - Kroger emphasizes that customers can enjoy high-quality meals without sacrificing value, offering everyday low prices and simplified promotions [5] - The company aims to provide clear savings on thousands of items while maintaining quality through its Fresh & Quality Guarantees [5]