Retailer's Private Selection® brand reaches milestone, celebrates with 4X fuel points offer , /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, today shared its beloved $2.9+ billion Private Selection® brand is marking its 25th anniversary, elevating every occasion on customers' tables since 2000. About Kroger  At TheKrogerCo. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spiritâ"¢. We are, across our family of companies more than 400,000 associates who serve over 11 million cus ...