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Massimo Group Expands Lineup With Its Largest Retail Partner, Adding New T-Boss 900L Crew and Buck 450 UTVs to Stores
Prnewswire· 2025-11-25 13:30
Core Insights - Massimo Group has expanded its in-store lineup with two new UTV models, the T-Boss 900L Crew and the Buck 450, through its largest national retail partner, enhancing its retail presence and product offerings [1][2][3] Product Expansion - The T-Boss 900L Crew UTV introduces a higher price point and capability, targeting a more valuable segment in the market [4] - The Buck 450 UTV is designed to be versatile and affordable, catering to first-time UTV buyers and value-focused customers, reinforcing Massimo's multi-tiered product strategy [5] Retail Strategy - The addition of these models allows for a more complete product lineup, improving in-store visibility and capturing a broader range of buying segments [3][6] - This strategic growth in the product lineup supports Massimo's initiatives to enhance distribution and increase visibility in national retail channels, positioning the company for continued revenue growth into 2026 [7]