Core Insights - Walmart's recent earnings call highlighted a significant shift in its customer base, with a focus on affluent households seeking value and quality [1][2][3] - The company reported that approximately 75% of its share gains are now coming from households earning over $100,000, indicating a demographic shift in its customer profile [3] - Strong performance was noted across various categories, including fashion, home, automotive, and health-and-wellness, driven by financially comfortable shoppers [4] Customer Demographics - The shift towards higher-income households has become evident, with these customers increasingly viewing Walmart as a primary shopping destination rather than a fallback option [3] - Membership in Sam's Club has risen by 9% in the most recent quarter, reflecting the growing appeal of the brand among affluent consumers [3] Sales Performance - The company experienced double-digit growth in pickup and delivery services, further indicating a shift in shopping behavior among its customer base [3] - Online sales in categories such as toys, electronics, and apparel grew by over 40% year over year, showcasing a broader assortment being sought by customers [4] Strategic Focus - Executives emphasized the importance of catering to a broader set of customers, which is expected to lead to higher margins and greater profitability [4] - The company's leadership expressed confidence that this demographic shift represents a pivotal moment for Walmart's business model [4]