Core Insights - Flywheel Digital has launched the Return on Consumer (ROC) Dashboard, an analytics product designed to help brands measure and forecast the long-term value of their customers on Amazon [1][2][10] Group 1: Product Features - The ROC Dashboard utilizes Amazon Marketing Cloud to provide a comprehensive view of the shopper journey, enabling brands to quantify the impact of every interaction and make informed investment decisions [2][5] - It shifts the focus from short-term efficiency metrics to long-term consumer value, allowing brands to track customer behavior and engagement across various funnel stages [3][10] - The dashboard includes features such as audience progression quantification, identification of consumer segments (Active, At-Risk, Churned), and standardized health scores for performance benchmarking [8] Group 2: Market Context - According to Forrester's Global Retail Media Forecast, retail media spending is projected to reach twice the level of global television ad spending by 2030, highlighting the growing importance of this advertising channel [4] - Traditional metrics like Return on Ad Spend (ROAS) are becoming inadequate, creating an opportunity for brands to adopt more holistic, consumer-focused measurement strategies [4][10] Group 3: Strategic Implications - The ROC Dashboard aims to close the measurement gap in retail media by providing actionable recommendations for re-engaging consumers and optimizing marketing efforts [6][10] - By linking marketing investments to measurable consumer relationships, brands can build stronger loyalty and achieve sustainable growth [10]