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PAR Technology to Acquire Bridg, Bringing Loyalty and Non‑Loyalty Data Together for Smarter Retail and Restaurant Activation
Businesswire· 2026-01-26 13:02
Core Viewpoint - PAR Technology Corporation has announced the acquisition of Bridg, a shopper intelligence platform, for a purchase price of $27.5 million, with potential adjustments bringing the total to a maximum of $30 million [1] Group 1: Acquisition Details - The acquisition involves substantially all assets of Bridg, which is a division of Cardlytics, Inc. [1] - The structured purchase price is set at $27.5 million, with adjustments possible that could increase the total to $30 million [1]