Core Insights - Alexandra Winokur has been appointed as the deputy chief executive officer of LVMH Moët Hennessy Louis Vuitton's North American division, effective Monday, reporting to Michael Burke, chairman and CEO of LVMH Americas [1][2] - Winokur succeeds Anish Melwani, who is leaving to pursue new opportunities but will remain until April for a transition period [2] - Winokur has extensive experience in the luxury retail sector, having held senior roles at brands such as Louis Vuitton, Tiffany & Co., and Marc Jacobs, and is expected to collaborate closely with Burke to enhance growth in the U.S. market [2][3] Company Strategy - Winokur will focus on strengthening the community of local brand presidents and providing direction on client experience, retail, and digital innovation to support the group's local ambitions [4] - North America is strategically vital for LVMH, with the region being the best-performing for the company in 2025, despite overall group revenues declining by 1 percent in organic terms [5][9] - As of the end of last year, LVMH operated 1,232 stores in the U.S. and employed nearly 42,000 individuals, indicating a significant retail presence [5] Leadership Transition - Anish Melwani has significantly contributed to the growth of LVMH's North American business over the past decade, enhancing its attractiveness and coordinating regional operations [6] - Under Melwani's leadership, LVMH expanded its retail and manufacturing footprint, including the establishment of a Louis Vuitton leather goods workshop in Texas in 2019 [8]