Meme Stock Resurgence - American Eagle Outfitters saw its stock price increase by more than 15% for the week due to high short interest, brand recognition, and the announcement of Sydney Sweeney headlining a fall campaign [1] - Other meme stocks like Kohl's and Krispy Kreme also experienced significant swings, with Krispy Kreme up more than 40% for the week [2] - The resurgence is being referred to as "meme stock 3.0" [3] Retail Trader Behavior - Many retail traders are using tools like ChatGPT to identify stocks with high short interest and the potential to run [11] - Retail traders are allocating small amounts to these volatile stocks, driven by interest and online discussions [9] - The majority (85%) of people who joined Robinhood during the initial meme stock era are still active on the platform, now engaging in retirement accounts and yield products [17] Market Analysis - The market has increased by nearly 30% in a short period, leading investors to seek new opportunities [8] - The meme stock phenomenon may not have the same impact as before due to a faster turnover of favored stocks [10] - There's a mix of sophisticated and less sophisticated investors participating in meme stock trading, with institutional investors being cautious [15][16]