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Bed Bath & Beyond closes $10M Kirkland’s Home acquisition
Retail Dive· 2025-09-15 15:49
Core Insights - Bed Bath & Beyond Inc. has officially added Kirkland's Home to its retail brand portfolio, which includes Bed Bath & Beyond, Overstock, and BuyBuy Baby [2] Group 1: Strategic Partnership - The partnership between Bed Bath & Beyond Inc. and Kirkland's Home began in October, with plans to open five small-format Bed Bath & Beyond stores, the first of which opened in August by converting an old Kirkland's Home location [3] - The new store is accepting the old Bed Bath & Beyond coupons, indicating a strategy to leverage existing customer loyalty [3] Group 2: Financial Transactions - Bed Bath & Beyond Inc. entered into a purchase agreement for $5 million to acquire Kirkland's trademarks and domain names, with plans to license them back to The Brand House Collective [4] - The company also agreed to a $5.2 million expansion of an existing credit facility with Kirkland's, which includes changes to Bed Bath & Beyond's share of Kirkland's quarterly retail revenue and the ability to acquire up to 65% of Kirkland's outstanding capital stock [5] Group 3: Acquisition Details - Bed Bath & Beyond Inc. completed a $10 million acquisition of Kirkland's Home trade name and brand assets from The Brand House Collective, which was initially reported as a $5 million acquisition [6] - This acquisition allows Bed Bath & Beyond Inc. to expand Kirkland's Home into the wholesale market for the first time, while continuing to earn a revenue-related fee per existing agreements [6]