Core Insights - Webull UK is expanding its offerings in the retail investment market by adding London Stock Exchange-listed shares and ETFs, along with a two-tier account model for different types of traders [1][4] - The new account plans include Webull Go, a commission-free account for U.S. stocks and 20 ETFs, and Webull Meridian, a premium tier with around 1,000 UK-listed equities and ETFs for a monthly fee of £5 [2] - A flat commission of $0.10 per U.S. trade is being introduced, replacing the previous 2.5-basis-point fee, indicating increased price competition among digital brokers [3] Company Developments - The partnership with Upvest, which provides brokerage and settlement infrastructure, supports Webull's domestic rollout and enhances its product offerings [5][6] - Webull UK aims to provide a seamless trading experience with greater flexibility and fast execution through this partnership [6] - The company operates licensed brokerages in 14 markets globally, serving over 24 million users, and has accelerated its European expansion from a new headquarters in Amsterdam [11] Industry Context - The UK retail brokerage sector is experiencing a surge of activity, with new entrants like Robinhood and Revolut targeting self-directed investors [7][9] - Other new players include Ultima Markets and Moneta Markets, indicating a shift from previous years of consolidation among older brokers [8][9] - The renewed confidence in the UK's retail investment market is highlighted by the influx of new entrants, suggesting a competitive landscape [9]