Retail coffee concept
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Why every brand now has a cafe
CNBC· 2026-01-26 17:01
Have you noticed cafes popping up inside your favorite retail stores. I'm at the Uniglo store on Fifth Avenue in New York City, and behind me is a coffee bar tucked away in the back corner of the store. Customers can order a matcha or a latte while they shop.There's even a seating area. Ralph Lauren and Capital 1 were some of the pioneers of the retail coffee concept. They opened their first locations in New York City over a decade ago.Capital 1 told CNBC that it now operates 65 cafes nationally and Ralph L ...