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Target has an unexpected customer problem
Yahoo Finance· 2026-02-21 14:33
Core Insights - Target is experiencing a significant decline in foot traffic and sales, particularly on weekends, which is unusual for a retailer of its type [2][3][4] Sales Performance - Target reported a 3.8% year-over-year drop in comparable sales during its most recent quarter [3] - The company also experienced an 18.9% reduction in operating income [3] Foot Traffic Trends - Foot traffic at Target declined every month in the second half of 2025, except for October, with a 2% decrease in visits during the fourth quarter [4] - Weekend store visits for Target fell by 6.1% year-over-year in 2025, indicating a troubling trend for the retailer [4][6] Customer Experience Issues - Customers are reportedly dissatisfied with the shopping experience at Target, citing issues such as poor stock levels and slow checkout processes [7][8] - There is a perception that Target has not maintained its image as an "upscale" retailer, which may be contributing to the decline in customer visits [8]