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Plus-size fashion chain Torrid to shutter a third of its stores
Yahoo Finance· 2026-03-24 17:24
Core Insights - Torrid is closing nearly a third of its stores due to declining sales, having shut down 151 locations last year and an additional 11 since the start of 2026 [2][3] - The closures are part of a strategy to eliminate "structurally unproductive stores" and are expected to total around 30% of the company's physical locations, leaving just over 480 stores open by the end of 2025 [3][4] - The company reported a 9% decline in net sales for 2025, indicating ongoing financial struggles [4] Company Strategy - The closures are described as an "intentional structural change" aimed at regaining financial stability [4] - Torrid is focusing on optimizing its store network and reintroducing sub-products like footwear and intimate apparel [7] - Despite the store closures, customer retention remained strong in 2025, and there are early signs of success in shifting towards a digital platform [5] Market Context - Established mall retailers and department stores, including major players like Forever 21, have faced significant challenges, with some closing all locations [4] - Online-only retailers such as Temu and Shein, along with bargain retailers like Ross Dress for Less, have been gaining market share, impacting traditional retailers [5] Investor Sentiment - Investors appear optimistic about Torrid's future, as the company's shares have surged nearly 40% since the announcement of its store closure plans [8] - The CEO expressed confidence in the company's turnaround, citing early signs of progress in the business [6]