Core Insights - Bandwidth Inc. has announced a partnership with Out There Media to introduce next-generation RCS for Business capabilities in the U.S. market, combining Bandwidth's software-driven Communications Cloud with Out There Media's Mobucks platform and MessagingStudio campaign builder [1][4][6] - The Mobucks platform has demonstrated 50 times better results than typical digital ad benchmarks, showcasing its effectiveness in delivering RCS campaigns [3] - RCS is expected to become the fastest-growing enterprise communications channel globally, with enterprises increasingly investing in richer mobile experiences [5] Company Overview - Bandwidth Inc. is a global cloud communications software company that provides solutions for voice calling, text messaging, and emergency services, covering over 65 countries and more than 90% of global GDP [10] - Out There Media, headquartered in Austria, specializes in Rich Messaging (RCS) and has established a strong reputation with Fortune 500 brands, including Netflix, Coca-Cola, and Disney [3][8] Product Features - The partnership will enable brands and agencies to utilize Out There Media's Mobucks platform and MessagingStudio for creating immersive customer experiences through RCS [6] - Bandwidth's RCS for Business solution is designed for enterprises and digital engagement platforms, offering tools for agent design, robust analytics, and seamless connectivity [6]

Core Insights - Vonage has partnered with Smobi, an AI-powered RCS platform for E-commerce, to enhance customer communication through Rich Communication Services (RCS) [1][2] - The integration of RCS is expected to improve customer trust, click-through rates (CTR), and conversion rates for Smobi's clients [1][2] - Smobi offers manual RCS campaign capabilities and an AI agent named Mo, which engages customers and drives conversions through personalized interactions [2] Company Developments - Smobi is recognized as a leading RCS platform, aiming to redefine customer interactions for E-commerce brands [2][3] - Vonage is acknowledged as a top leader in RCS business messaging by Juniper Research, highlighting its strong and scalable Communications APIs [4] - The partnership with Smobi exemplifies Vonage's commitment to RCS innovation and enhancing meaningful customer connections [3][4] Industry Trends - Juniper Research predicts significant growth for RCS business messaging in 2025, particularly in North America, driven by an increase in RCS-capable subscribers [3] - The adoption of RCS presents a high-value opportunity for enterprises to enhance their branded communications [3]