Core Insights - A national study reveals that most couples prefer a private proposal while collaborating on the ring selection and planning to share the moment online, particularly among Gen Z [2][3] Expectations and Collaboration - 83% of respondents prefer a private proposal, with 88% viewing proposals as the ultimate romantic gesture [6] - 88% of those being proposed to plan to share ring preferences before engagement, yet 59% desire no involvement in the proposal itself [6] - 51% of proposers prefer their partner to be uninvolved in planning the proposal, while Gen Z proposers are more inclined to involve their partners compared to millennials [6] Shopping and Research Behavior - 79% of Gen Z and 63% of millennials use social media for education on engagement rings, with YouTube being the most popular platform [6] - 41% of men versus 22% of women utilize YouTube for engagement ring education, indicating a gender disparity in research behavior [6] - 83% of respondents value the ability to purchase in-store, while 56% find online purchasing important [6] Product Priorities and Values - 96% of respondents consider ring quality important, with 79% deeming it very important [10] - 76% are willing to invest more for a customized ring, with Gen Z showing a stronger preference for customization [10] - 88% of Gen Z prioritize sustainability when selecting a retailer, compared to 81% of millennials [10]