Core Insights - Gillette has announced the continuation of its partnership with Lay-Up Youth Basketball, focusing on providing mentorship and positive role models for boys in Toronto's Neighbourhood Improvement Areas [1][2] - The partnership aims to address the significant need for positive role models, with nearly 40% of Canadians indicating that boys lack access to such figures [2] - Gillette is enhancing its support for youth coaches through practical skills training, emphasizing communication, leadership, and youth engagement [3][4] Partnership Development - The collaboration supports Lay-Up's Crossover Pathway, a workforce development program that trains young leaders through certifications and employment opportunities [4] - New skills-building sessions and on-court learning experiences are being introduced, including workshops on communication and leadership led by experts [5] - The partnership also includes sessions with Toronto Raptors' coaching staff and players, focusing on leadership and the role of coaches as role models [5] Coach Empowerment - Coaches express a desire for practical tools to support the holistic development of young people, not just their technical skills in basketball [6] - The partnership specifically addresses the needs of boys while also serving an equal number of girls, enhancing the overall coaching experience [6] - Gillette's support is aimed at equipping coaches to be effective role models, thereby fostering confidence and personal growth among youth [6][9] Brand Positioning - Gillette is positioned as the official shave and beard care partner of the NBA in Canada and the Toronto Raptors, reinforcing its commitment to role models in sports [7][8] - The campaign "The Best Your Game Can Get" highlights the importance of role models and aims to inspire the next generation of men [8][9] - Gillette has a long-standing commitment to helping men look, feel, and be their best, with over 120 years of experience in the grooming industry [9][11]