Core Insights - Adidas is entering the safety footwear market through a partnership with GLO Brands B.V., aiming to provide high-performance safety shoes designed for professionals in challenging environments [1][2] - The new collection, named "Adidas Pro Work," is set to launch in the second quarter of 2026, focusing on combining functional protection with comfort and aesthetics [1][2] - Adidas reported net sales of 5.95 billion euros in the second quarter, reflecting a 12 percent growth on a currency-adjusted basis, contributing to a total of 12.11 billion euros in net sales for the first half of the year [2][3] Financial Performance - Adidas achieved a 14 percent growth in currency-neutral terms for the first half of the year [3] - The company has seen growth across all product categories and sales territories from April to June, with full order books until the end of the year [4] - The next earnings report for Adidas is scheduled for October 29 [5] Strategic Goals - Adidas aims to be a market leader in all regions except North America, where the goal is to double its business [4] - The collaboration with GLO is expected to leverage Adidas' design vision and rigorous supply chain standards to create best-in-class safety footwear [2]