Workflow
Sales Satisfaction Index
icon
Search documents
Porsche clinches top spot for sales satisfaction in J.D. Power Study for third year in a row
Globenewswire· 2025-11-06 18:09
Core Insights - Porsche has been recognized as the top premium brand in the J.D. Power 2025 U.S. Sales Satisfaction Index (SSI) Study, marking its third consecutive year at the top with a score of 855 points, which is an increase of four points from the previous year [1][2]. Group 1: Customer Satisfaction - The SSI Study, now in its 40th year, analyzed the purchase experience from 32,616 individuals who purchased or leased new vehicles between March and May 2025 [2]. - Buyer satisfaction is evaluated based on six key factors: delivery process, dealer personnel, working out the deal, paperwork completion, dealership facility, and dealership website [2]. - Rejecter satisfaction is assessed through five factors: salesperson, price, facility, variety of inventory, and negotiation [2]. Group 2: Company Recognition - Timo Resch, President and CEO of Porsche Cars North America, expressed gratitude to customers and dealers for the recognition, emphasizing the significance of the moment when customers first experience their new Porsche [2].