Core Viewpoint - Target has appointed Michael Fiddelke as the new CEO, effective February 1, as the company seeks to recover from a sales slump and regain investor confidence [2][3]. Company Leadership Transition - Michael Fiddelke, a 20-year veteran of Target, will succeed Brian Cornell, who has led the company since 2014 and will transition to the role of executive chair [2][5]. - Fiddelke's appointment comes at a crucial time as Target aims to reverse a trend of flat annual sales over the past four years [3][6]. Financial Performance - Target reported fiscal second-quarter results that exceeded Wall Street's expectations for sales and earnings, yet maintained a full-year outlook predicting a low-single-digit percentage decline in sales [3][6]. - The company's stock has seen a significant decline, dropping about 60% since its peak in 2021, with a 22% decrease in 2025 alone [7]. Strategic Priorities - Fiddelke has outlined three main priorities: restoring Target's reputation for stylish and unique merchandise, enhancing customer experience consistency, and leveraging technology for operational efficiency [4][12]. - He emphasized the need to rebuild momentum and return to profitable growth [4][12]. Market Challenges - Target faces increased competition from rivals like Walmart and is dealing with cost pressures due to tariffs, alongside backlash from changes in diversity, equity, and inclusion policies [8]. - The company is also ending its partnership with Ulta Beauty, which involved mini beauty shops in Target stores, set to conclude in August 2026 [9]. Investor Sentiment - A survey indicated that 96% of investors preferred an external candidate for the CEO position, highlighting a desire for fresh ideas [10]. - Despite this, the board selected Fiddelke after an extensive search, citing his deep understanding of the business and the trust he has built within the team [10][11].