Core Argument - Graphic design, particularly color usage, is crucial for effective communication across language, generational, and cultural barriers [1][2] - In science, figures often complicate understanding due to misuse of color, hindering effective science communication [4][5] - Scientific color maps are essential for accurate and inclusive data visualization, impacting various fields from climate reports to medical imaging [6][7] Color in Data Visualization - Color serves as an information carrier in data visualization, exemplified by temperature maps where colors represent numeric values [8][9][10] - Bad color scales distort data by unevenly representing changes in value, leading to misinterpretation [11][12][13] - Scientific color maps ensure even color changes along the scale, preventing visual distortion and ensuring data accuracy [14][17] Accessibility and Inclusivity - Accessibility is critical in scientific visualization, considering individuals with color vision deficiency [18][20][21] - Scientific color maps should be perceptually uniform, color vision deficiency-friendly, and readable in black and white [21][22] - Accessible designs in science communication, especially in public health, are a responsibility to ensure information reaches everyone [23][24] Recommendations - The industry should use scientific color maps that are accessible and accurate [25] - The industry should avoid relying solely on color, incorporating textures, patterns, and labels to indicate important data features [25] - The industry should test figures using online simulators for color vision deficiency or converting them to black and white [25] - Universities should prioritize teaching graphic design and data visualization as essential scientific methodologies [26][27]

Main Argument - Science often feels inaccessible due to poor communication from scientists and an overwhelming amount of information [1][2][3][9][10] - The key to understanding science is to find its relevance to everyday life and to ask questions [2][7][14][15][17] - Scientists need to improve their communication by sharing the stories and purposes behind their work, not just the data [3][23][24] - Non-scientists can help by asking questions, engaging with the material, and challenging explanations that don't make sense [24][25] Examples & Illustrations - Cooking is presented as an example of everyday science involving observation, testing, and learning [1][2] - Plate tectonics is used as an example of an abstract scientific concept that is relevant to everyday life, such as the formation of oceans, mountains, earthquakes, and volcanoes [4][5][6][8] - Climate change is used as an example of a complex scientific issue with conflicting information, where the "climate stripes" are presented as an intuitive way to understand the issue [10][11] - Scientists drilling into ancient ice in Antarctica are seeking air bubbles that are "time capsules" of Earth's atmosphere from a million years ago [16][19] Call to Action - Scientists should build "bigger doors" to make science more accessible and inspiring [22] - Non-scientists should embrace curiosity, ask questions, and challenge scientists to improve their communication [21][24][25]

[Music] I tell real medical stories. Some are heartbreaking, others are full of hope. Each case is a starting point of exploration, a dialogue between science and humanity.Science communication isn't just about explaining the world, but helping people understand and connect. I'm Dr. . Bernard, a recorder of medical stories.On the TEDex Fushing Park Summit stage, I explore the universe within humanity, and together we build Starseek and Open Mind. [Music] Show of hands. Who here studied in America. Who here ...