Before [Music] I begin, uh, I want to tell a little story that happened yesterday or it's a rehearsal. So, when this circle appeared, the dead circle that's everybody loves. They were like, do not step on it with your shoes.And so I took off my shoes and I stepped on the circle with my bare feet and it was amazing. It was a heaven. So forgive me if I don't have my shoes for the talk.[Applause] That actual joke's really nice. Okay. Um, do you know what is the smallest butt in the world.You don't. Well, you w ...

Core Argument - Graphic design, particularly color usage, is crucial for effective communication across language, generational, and cultural barriers [1][2] - In science, figures often complicate understanding due to misuse of color, hindering effective science communication [4][5] - Scientific color maps are essential for accurate and inclusive data visualization, impacting various fields from climate reports to medical imaging [6][7] Color in Data Visualization - Color serves as an information carrier in data visualization, exemplified by temperature maps where colors represent numeric values [8][9][10] - Bad color scales distort data by unevenly representing changes in value, leading to misinterpretation [11][12][13] - Scientific color maps ensure even color changes along the scale, preventing visual distortion and ensuring data accuracy [14][17] Accessibility and Inclusivity - Accessibility is critical in scientific visualization, considering individuals with color vision deficiency [18][20][21] - Scientific color maps should be perceptually uniform, color vision deficiency-friendly, and readable in black and white [21][22] - Accessible designs in science communication, especially in public health, are a responsibility to ensure information reaches everyone [23][24] Recommendations - The industry should use scientific color maps that are accessible and accurate [25] - The industry should avoid relying solely on color, incorporating textures, patterns, and labels to indicate important data features [25] - The industry should test figures using online simulators for color vision deficiency or converting them to black and white [25] - Universities should prioritize teaching graphic design and data visualization as essential scientific methodologies [26][27]

Main Argument - Science often feels inaccessible due to poor communication from scientists and an overwhelming amount of information [1][2][3][9][10] - The key to understanding science is to find its relevance to everyday life and to ask questions [2][7][14][15][17] - Scientists need to improve their communication by sharing the stories and purposes behind their work, not just the data [3][23][24] - Non-scientists can help by asking questions, engaging with the material, and challenging explanations that don't make sense [24][25] Examples & Illustrations - Cooking is presented as an example of everyday science involving observation, testing, and learning [1][2] - Plate tectonics is used as an example of an abstract scientific concept that is relevant to everyday life, such as the formation of oceans, mountains, earthquakes, and volcanoes [4][5][6][8] - Climate change is used as an example of a complex scientific issue with conflicting information, where the "climate stripes" are presented as an intuitive way to understand the issue [10][11] - Scientists drilling into ancient ice in Antarctica are seeking air bubbles that are "time capsules" of Earth's atmosphere from a million years ago [16][19] Call to Action - Scientists should build "bigger doors" to make science more accessible and inspiring [22] - Non-scientists should embrace curiosity, ask questions, and challenge scientists to improve their communication [21][24][25]

Cultural & Historical Context - The presentation explores cultural differences between China and America, highlighting the continuity of Chinese language and decision-making rooted in its long history [2][4][5] - American decision-making is influenced by a shorter history and stories from the Bible, which have persisted through time and languages [6][7] - Stories are powerful tools for capturing hearts and conveying lessons across languages, locations, and time [7] Framework & Analogies - The presentation introduces "Ushing" (五行), a Chinese framework for understanding the world through the relationship and interaction of five elements [8][13] - Ushing provides analogies to understand complex situations, such as the relationship between water (policy) and fire (computers/AI) [13] - Ushing is presented as a story-based framework that offers guidance and warnings about building processes and institutions [15] Medicine & Healthcare - The presenter shares personal experience of combining storytelling (水 - water) and communication with medicine (木 - wood), resulting in significant success with over 6 million followers [10] - Examples are given of how these videos raised awareness for kidney cancer and contributed to enrolling a clinical trial, which had previously struggled with enrollment, after the video was seen by 30 million people [11] - The presentation discusses the incompatibility of metal (金 - money) and wood (木 - medicine) in the context of the US healthcare system, where 66% of bankruptcies are due to medical bills [16] - The US healthcare system's current state is attributed to a historical policy during World War II that led to employer-sponsored health insurance, which was later not taxed, creating a system where medical costs spiraled out of control [20][21][22][23] - The presentation highlights how storytelling and analogies can be used to communicate lessons from the past to shape a sustainable future [24][25] - The presenter helped raise almost 50,000 RMB for the Illness Challenge Foundation in China on World Rare Disease Day [12]