Core Insights - 36Kr Holdings Inc. successfully hosted the WISE 2025 Business Kings Conference, which redefined traditional business conference formats and attracted significant media attention with over 500 million views [1][2][11] Event Overview - The WISE 2025 conference took place on November 27-28, 2025, in Beijing's 798 Art District, featuring a unique seven-act agenda inspired by short plays [1][3] - The event gathered business leaders and innovators from various sectors, including intelligent hardware, artificial intelligence, life sciences, retail, and investment [1][2] Key Highlights - The conference featured a mass-participation AI short play titled "Forging the Dawn," showcasing AI's advancements in creative generation [3] - A live demonstration of Unitree Technology's G1 humanoid robot set a tone of technological innovation for the event [3] Thematic Acts - **Act 1: New Beginnings 2025 and 2035** - Executives shared entrepreneurial journeys and launched Houmo.AI's M50 chip [4] - **Act 2: Challengers and the Tech Wave** - Discussions on technological disruption and the evolution of AI for Science [5] - **Act 3: Embodied Artificial Intelligence** - In-depth discussions on defining embodied AI and its applications [5] - **Act 4: Brand Building** - Introduction of the "Three Constants" brand-building theory and the "Future Super Chinese Brands List" [6] - **Act 5: Tech-empowered Innovation in Consumer Goods** - Showcasing how AI is reshaping the marketing value chain [7] - **Act 6: Global Expansion and Synergy** - AI applications in global expansion scenarios discussed by industry leaders [9] - **Act 7: Outlook on the New Tech Era** - Insights on generational consumption drivers and the computing power revolution [9] Recognition and Support Initiatives - 36Kr unveiled the WISE 2025 Business Kings Annual Honors Lists, recognizing notable figures in China's capital markets [10] - The company launched the IPO Acceleration Camp in partnership with Zhong Lun Law Firm, providing a structured support framework for enterprises [10] Future Commitment - 36Kr aims to deepen its engagement in the industrial ecosystem, focusing on long-term commitment, tech-driven advancement, and innovation [11] - The company plans to support entrepreneurs and help investors identify long-term value opportunities through various initiatives [11]