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Talons, grilles and hand harnesses: India falls for sculptural jewellery
The Economic Timesยท 2025-10-19 03:14
Core Insights - The resurgence of sculptural and unusual jewellery is anticipated by trend forecasters for 2025, indicating a shift towards more artistic and unique pieces in the market [1][26] - Sculptural jewellery has historical roots dating back to the 1930s, with significant contributions from designers like Alexander Calder and Elsa Peretti, whose works have influenced contemporary trends [2][26] - The demand for unique, handmade jewellery is growing, particularly in India, as consumers seek one-of-a-kind pieces that reflect their individuality and confidence [2][7][12] Industry Trends - The trend of sculptural jewellery is gaining traction in India, with designers like Nitya Arora of Valliyan noting increased consumer interest in unique designs that were previously overlooked [2][26] - Artisanal and handmade jewellery is becoming a luxury standard, with consumers valuing the imperfections and uniqueness of handcrafted items over machine-made products [7][12] - The rise of social media and increased disposable income among Indian consumers are contributing to the visibility and popularity of sculptural jewellery [14][22] Consumer Behavior - There is a notable shift in consumer preferences, with many individuals moving away from traditional gold jewellery towards more artistic and expressive pieces [12][22] - Younger consumers, particularly Gen Z, are more experimental and confident in their jewellery choices, often seeking pieces that reflect their identity and personal style [22][28] - The market for non-traditional jewellery, including items like teeth grilles and men's jewellery, is seen as an underserved niche with significant growth potential [22][28] Designer Innovations - Designers are increasingly incorporating unconventional materials and forms into their jewellery, with examples including watch dials and metal couture [5][10][27] - The concept of jewellery as an extension of personal identity is being emphasized, with brands focusing on storytelling and the artistic process behind their creations [16][19][22] - Collaborative efforts between designers and consumers are leading to the creation of unique pieces that resonate with individual tastes and preferences [28]