10 years ago, I would say there was definitely a stigma around resale. Um, people thought of, you know, secondhand is, you know, not as interesting and now it's much more a badge of honor. Um, led by millennials again and Gen Z especially.Um, most of them now will buy secondhand even first. Um, so a lot of it was educating the consumer at the beginning and really disrupting the space, getting them to understand what holds its resell value and what doesn't. Um, stores is a big way.It's a nice branding opport ...