What's old is new again — and, sometimes, more expensive.The resale market has reached new heights this year: One in three American luxury consumers has bought or sold on a resale platform, according to McKinsey's 2025 State of Luxury report. And some shoppers are buying with an eye toward investment. Online thrift store ThredUp found in a survey about the secondhand market that 47% of shoppers considered the resale value of clothing before making a purchase.A new report from luxury consignment shop The ...

Consumer Behavior & Market Trends - Resale stigma has diminished, now a badge of honor, driven by millennials and Gen Z [1] - Consumers, especially Gen Z, are increasingly likely to buy secondhand first [1] - Consumers are now checking secondary market prices before purchasing in the primary market [3][4] - Consumers are using resale platforms to assess the resale value of items before initial purchase, similar to using Kelly Blue Book for pricing [4] Business Strategy & Opportunities - Educating consumers about resale value is crucial for disrupting the space [1][2] - Stores provide a branding opportunity to showcase secondhand options [1][2] - Consignment creates a positive feedback loop, encouraging repeat business and changing shopping behavior [3] Product & Brand Performance - Certain items, like shoes, may not hold resale value, while brands like Birken and jewelry do [2]