From Chanel baseball shirts to the original Hermès Birkin, Japan’s secondhand market has become the ultimate destination for luxury hunters. https://t.co/gL7IIqKzUd ...

Market Trends - Japan's secondhand market is becoming a prime destination for luxury goods hunters [1] - The market features items ranging from Chanel baseball shirts to Hermès Birkin bags [1]

From Chanel baseball shirts to the original Hermès Birkin, Japan’s secondhand market has become the ultimate destination for luxury hunters. https://t.co/YogurveIhf ...

From Chanel baseball shirts to the original Hermès Birkin, Japan’s secondhand market has become the ultimate destination for luxury hunters. https://t.co/5lS8IPWRly ...

Core Insights - The resale market for luxury goods has significantly expanded, with one in three American luxury consumers engaging in buying or selling on resale platforms, indicating a growing trend towards secondhand luxury shopping [1] - A notable percentage of shoppers, 47%, consider the resale value of clothing before making purchases, highlighting a shift in consumer behavior towards investment-minded buying [1] - The RealReal's report indicates that certain luxury items have maintained or increased their resale value over time, driven by factors such as tariffs and market demand [2][3] Luxury Item Insights - The Louis Vuitton Speedy bag has seen a 13% increase in average resale price since 2021, with current resale prices ranging from $380 to $13,500 depending on model and condition [6][7] - The Hermès Birkin 30 bag commands an average resale price that is 1.7 times its retail price, with a 15% increase in average price since 2021, and current resale prices ranging from $9,450 to $350,000 [11][12] - The Goyard Saint Louis tote has experienced an 18% increase in average resale price since 2021, with resale prices ranging from $720 to $5,200 [16] - Van Cleef & Arpels' Alhambra jewelry line has seen a 20% increase in prices since 2021, with items priced between $1,425 and $165,000 [21]

Consumer Behavior & Market Trends - Resale stigma has diminished, now a badge of honor, driven by millennials and Gen Z [1] - Consumers, especially Gen Z, are increasingly likely to buy secondhand first [1] - Consumers are now checking secondary market prices before purchasing in the primary market [3][4] - Consumers are using resale platforms to assess the resale value of items before initial purchase, similar to using Kelly Blue Book for pricing [4] Business Strategy & Opportunities - Educating consumers about resale value is crucial for disrupting the space [1][2] - Stores provide a branding opportunity to showcase secondhand options [1][2] - Consignment creates a positive feedback loop, encouraging repeat business and changing shopping behavior [3] Product & Brand Performance - Certain items, like shoes, may not hold resale value, while brands like Birken and jewelry do [2]