Markets don’t move in predictable, neat lines. Bear markets, characterised by a 20% or more decline, trigger fears. Confidence shrivels, headlines scream “crisis”, and investors panic as they sell first and ask questions later.Bear markets tend to hurt more than bull markets feel good as humans experience losses more intensely than gains, and a 20% drawdown can be emotionally devastating. Negative headlines and worst-case forecasts dominate attention, reinforcing fear and urgency. While the instinct to sell ...