Core Insights - A new survey commissioned by Commvault reveals a paradox in the security habits of New Yorkers, highlighting both increased awareness of data protection and significant gaps in personal security practices [1][2]. Group 1: Consumer Expectations - New Yorkers are increasingly focused on how organizations manage their data, with many willing to reconsider or abandon brands that fail to meet their expectations [2]. - Over 85% of New Yorkers indicated they would (41.8%) or might (43.7%) stop using a company if it experienced a data breach, emphasizing the critical nature of data security for maintaining consumer trust [6]. - More than a third (38%) of respondents have already ceased using a service due to a lack of trust in its data protection capabilities [6]. Group 2: Personal Security Practices - The survey found that 48% of New Yorkers have been victims of a cyberattack, prompting increased vigilance regarding their data security [4]. - While 44% of respondents use unique passwords for all accounts, 56% still reuse passwords across multiple accounts, creating vulnerabilities [4]. - Slightly more than half (53%) of New Yorkers attempt to follow best practices like using two-factor authentication when on public WiFi, but 15% do not use any security measures at all [7]. Group 3: Business Implications - Companies must prioritize customer data protection to maintain confidence and loyalty, especially during critical periods like the holiday season [5]. - The findings suggest that businesses that fail to enhance their cyber resilience risk losing revenue and brand loyalty [2][5]. - As consumer expectations for security and resilience rise, businesses must adapt to retain trust in an increasingly competitive landscape [6][8].