Core Insights - Pricer will present a new global study at the NRF 2026 Expo, revealing insights into consumer motivations and behaviors in retail [1][2] - The study surveyed 5,000 consumers across the UK, Germany, France, Italy, and the US, conducted in October 2025 [1] - The findings will be discussed in a session titled "Shelf Awareness: How Smart Stores Win Shoppers," featuring Pricer's Chief Product Officer and a technology officer from East of England Co-op [2][3] Consumer Expectations - The concept of 'shelf awareness' is becoming crucial in modern retail, focusing on how physical shelf edges can communicate and influence shoppers [3] - Rising expectations, particularly among Gen Z consumers, demand clarity, transparency, sustainability, and improved in-store experiences [3] Pricer's Offerings - Pricer will showcase retail solutions at NRF that align with consumer demands for enhanced shopping experiences [4] - The company has delivered over 350 million electronic shelf labels in more than 28,000 stores across over 70 countries, emphasizing its role as a leader in retail technology [5]