Core Insights - LPL Financial has announced a reduction in fees and a simplified pricing structure across its advisory platforms, aimed at providing significant savings and enhancing access to high-value investment solutions for advisors and their clients [1][2][4] Pricing Changes - Effective July 1, 2026, fees will be lowered for advisors in LPL's Strategic Asset Management (SAM) and Model Wealth Portfolios (MWP) programs, as well as for end clients in the Guided Wealth Portfolios (GWP) platform [2] - Administrative fees for advisors will be streamlined, facilitating easier comparison and management across all platforms [2] Industry Trends - Nearly 80% of LPL's organic net new assets are flowing into advisory solutions, indicating a significant industry shift from brokerage to advisory services [3] - LPL has returned nearly $50 million in savings to advisors and clients through pricing enhancements over the past two years [3] Platform-Specific Enhancements - SAM platform: Administrative fees reduced for advisors managing at least $75 million in advisory assets, with fees waived at $250 million, a notable improvement from the previous $500 million threshold [9] - MWP platform: Advisor-paid pricing reduced by up to 40% for accounts in the $100,000 to $500,000 range, allowing for expanded options and features [9] - GWP platform: Platform fee for end clients reduced from 35 basis points to 25 basis points, enhancing value for investors with smaller accounts [9] Company Overview - LPL Financial Holdings Inc. is one of the fastest-growing wealth management firms in the U.S., supporting over 32,000 financial advisors and approximately 1,100 financial institutions, managing around $2.3 trillion in brokerage and advisory assets [7]