Core Insights - Walmart is planning to enable consumers to make purchases through TV remotes while watching shows, enhancing the shopping experience [1][2] - The retailer's strategy follows its $2.3 billion acquisition of smart TV maker Vizio, aiming to integrate shopping capabilities into the viewing experience [2][4] Group 1: Acquisition and Integration - Walmart's acquisition of Vizio allows it to enhance customer shopping journeys and create new advertising opportunities [4] - Vizio has over 18 million active accounts and a growing advertising business, which Walmart aims to leverage [5] Group 2: Advertising and Consumer Engagement - Walmart plans to expand its advertising footprint by offering tailored ads on Vizio TVs and integrating the Vizio operating system into other TV brands [3][4] - The integration of shoppable ads into streaming content is becoming more prevalent, with competitors like Disney, Amazon, and Roku leading the way [5][6] Group 3: Future Vision - The vision includes a seamless experience where consumers can purchase items, such as pizza, while watching content on their Vizio TV [2] - Walmart's retail media business, Walmart Connect, aims to help brands achieve greater impact from their advertising investments [4]