Market Trends - Microdrama, backed by Chinese investment, is gaining traction with its short video app, Real Short [1] - China's microdrama market has surpassed 50 billion yen (approximately 690 million USD) in 2024, exceeding China's box office revenue [2] - Microdrama producers aim to appeal to the American public, viewing it as a gateway to global market dominance due to America's significant cultural influence [3] Content & Strategy - Microdramas utilize instant gratification tactics and over-the-top scenarios to entertain viewers [2] - The microdrama format is described as a more intense version of soap operas [1]