Core Insights - Affordability has emerged as a significant issue in the U.S., impacting political dynamics and public sentiment, particularly in the context of the upcoming midterm elections [2][4][5] Economic Conditions - Inflation has decreased to 3.0% as of September, down from a peak of 9.1% in June 2022, yet food prices have surged by 18.2% since January 2022 [5][6] - The food insecurity rate in the U.S. stands at 14.2% as of November, indicating a growing concern over access to affordable food [5] Household Financial Strain - A survey revealed that 43% of six-figure earners skip social events to avoid costs, and 40% utilize buy now pay later (BNPL) services for purchases under $100 [3] - Nearly half (48%) of high earners over $200,000 have pretended their payment apps were malfunctioning to avoid payments, highlighting the pressure to maintain an appearance of financial stability [4] Housing Market Challenges - Homeownership has become increasingly unaffordable, with urban homeowners needing an annual income of $118,300, an increase of 87.5% from pre-pandemic levels [6] - Rural areas have seen an even larger increase of 105.8% in the income required to afford a typical home [6] Rising Costs of Living - The average monthly energy bill has increased by 35%, from $196 to $265, from March 2022 to June 2025, contributing to financial strain for many households [8] - The cost of raising a child has reached an annual average of $29,419, with infant care costs exceeding rent in many metropolitan areas [9] Health Care Expenses - Workers are expected to see health coverage paycheck deductions rise by 6% to 7% in 2026, alongside increased out-of-pocket expenses due to higher deductibles and copays [11] Consumer Behavior - Many Americans are adjusting their spending habits, with 64% of respondents indicating that a six-figure income is now viewed as "survival mode" rather than a sign of wealth [4] - The financial reality for many families is leading to difficult decisions regarding childcare and family planning, as seen in anecdotal accounts from individuals earning over $100,000 [10]

Core Insights - The perception of wealth among Americans has shifted, with only 23% believing that an annual income of $100,000 qualifies as wealthy [1] - There is a growing emphasis on personal financial goals such as debt elimination and financial security rather than just high income [2] Group 1: Definition of Wealth - The primary definition of wealth for many Americans is the ability to live comfortably without financial concerns, which is a significant source of stress for over 70% of the population [4][5] - Wealth is increasingly associated with not worrying about covering essential expenses and having some discretionary income for comfort [5] Group 2: Financial Security - Feeling financially secure is a key component of wealth, with around half of U.S. adults indicating that an income of $100,000 would suffice for this sense of security [6] - However, a notable portion of Americans believe that higher incomes are necessary for financial security, with 25% stating they would need at least $150,000 and 16% requiring $200,000 [7]