Core Points - KFC is celebrating National Fried Chicken Sandwich Day on November 9 with a nationwide free Chicken Sandwich offer and a one-day pop-up restaurant in NYC called 'Sundays By KFC' [1][5] - The promotion includes a free Chicken Sandwich (Classic or Spicy) with any $1+ purchase for KFC Reward members from November 7–9 [2][6] - KFC is launching a "Size Matters Tour" with 13 stops in major cities, offering free Chicken Sandwiches to highlight the size difference compared to competitors [3][4] Company Initiatives - The 'Sundays By KFC' pop-up will provide an elevated dining experience in NYC, featuring free Chicken Sandwiches served tableside and exclusive menu items like a handcrafted Dirty Soda [5][6] - The Size Matters Tour will take place in cities such as Los Angeles, Atlanta, and Austin, allowing fans to sample KFC's Classic Chicken Sandwich [4][6] - KFC's marketing strategy emphasizes the availability of their Chicken Sandwiches seven days a week, contrasting with competitors who close on Sundays [2][3] Marketing Strategy - KFC's Chief Marketing Officer, Melissa Cash, stated that the timing of National Fried Chicken Sandwich Day on a Sunday is an opportunity for KFC to stand out [2][11] - The promotional activities aim to enhance customer engagement and brand loyalty through unique experiences and offers [1][5] - The campaign is designed to leverage social media and direct customer interactions to boost brand visibility and sales [9][10]