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Vail Resorts Reports Certain Ski Season Metrics for the Season-to-Date Period Ended January 4, 2026
Prnewswire· 2026-01-15 13:00
Core Insights - Vail Resorts reported a significant decline in early ski season metrics due to one of the worst early season snowfalls in over 30 years, with snowfall in the western U.S. approximately 50% below the historical average [2] - The company expects its full year Resort Reported EBITDA to be just below the low end of the previously issued guidance, contingent on performance improvements in the Rockies [2] Ski Season Metrics - Total skier visits decreased by 20.0% compared to the prior year period [5] - Total lift revenue, including season pass revenue, was down 1.8% compared to the prior year period [5] - Ski school revenue fell by 14.9% and dining revenue decreased by 15.9% compared to the prior year period [5] - Retail/rental revenue for North American resort and ski area store locations declined by 6.0% compared to the prior year period [5] Weather Impact - Snowfall in the Rockies was down nearly 60% versus the historical average, resulting in only 11% of terrain being opened in December [2] - Conditions in Tahoe and Whistler improved with significant snowstorms over the holiday period, allowing for terrain expansion [2] - Early season conditions at eastern U.S. ski areas were strong, partially offsetting the negative impacts from weather in the Rockies [2] Company Strategy and Commitment - The company emphasized its commitment to an advance commitment strategy and investments in resorts and employees to enhance guest experience [2] - Despite weather challenges, the company reported strong guest satisfaction scores for the season to date [2]