Accessibility StatementSkip Navigation New PSAs for Skills-First Hiring campaign highlight the competitive advantage of hiring STARs - workers Skilled Through Alternative Routes NEW YORK, Nov. 5, 2025 /PRNewswire/ -- Building on the measurable success of the first "Tear the Paper Ceiling" launch in 2022, the Ad Council and Opportunity@Work today unveiled new public service advertisements (PSAs), titled "Story Unfold," encouraging employers to embrace skills-first hiring practices and access overlooked ...