Smart Supply Chains
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The Top 5 CPG Tech Trends Shaping 2026
Prnewswireยท 2025-12-01 12:58
Core Insights - Technology is fundamentally redefining the consumer goods industry, with Kellanova identifying it as a catalyst for growth and innovation [2][3][20] Group 1: Key Technology Trends - **Agentic AI**: This technology enables real-time data analysis, recommendations, and actions without human intervention, enhancing operational efficiency and decision-making speed [5][6][7] - **Advanced Analytics**: The rise of data from digital interactions allows brands to gain deeper consumer insights, leading to more effective marketing strategies and improved ROI [8][9][10] - **Connected Commerce**: The integration of digital and physical shopping experiences is essential, creating seamless consumer journeys across channels [12][13] - **Smart Supply Chains**: Utilizing IoT, predictive analytics, and blockchain enhances supply chain resilience, transparency, and consumer trust [14][15] - **Sustainable Tech**: The focus on sustainability is intertwined with technological advancements, promoting a circular economy and responsible business practices [16][17] Group 2: Company Strategy and Vision - Kellanova aims to leverage technology to connect insights to actions, enhancing agility and adaptability in a rapidly changing market [3][20] - The company is committed to sustainability, integrating it into every stage of its innovation pipeline, and addressing consumer values through measurable progress [17][22] - Kellanova's vision is to become a leading snacks-led powerhouse, with a goal of creating better days for 4 billion people by 2030 [21][22]