Core Viewpoint - Niu Technologies will report its financial results for the second quarter of 2025 on August 11, 2025, before the U.S. market opens, and will host an earnings conference call to discuss these results [1][2]. Company Overview - Niu Technologies is recognized as the world's leading provider of smart urban mobility solutions, specializing in the design, manufacture, and sale of high-performance electric motorcycles, mopeds, bicycles, kick-scooters, and e-bikes [3]. - The company has a diversified product portfolio that addresses various urban travel scenarios, offering two main model lineups: electric motorcycles, mopeds, and bicycles (NQi, MQi, UQi, FQi series) and micro-mobility products (KQi kick-scooter series and BQi e-bike series) [3]. - Niu employs an omnichannel retail model that integrates both offline and online sales channels to enhance product accessibility and service delivery to users [3].

Core Viewpoint - Niu Technologies reported strong sales growth in the second quarter of 2025, with a total of 350,090 units sold, reflecting a significant increase compared to the previous year, driven by a focus on product development and market expansion [2][3]. Sales Performance - In the second quarter of 2025, NIU sold 350,090 units, a 36.7% increase from 256,162 units in the same period of 2024 [2]. - Sales in the China market reached 318,719 units, up from 207,552 units in 2Q 2024, while international sales were 31,371 units, down from 48,610 units [2]. - For the first half of 2025, total sales were 553,403 units, compared to 385,301 units in the first half of 2024, indicating a 43.7% year-over-year growth [2]. Product Strategy - The company focused on enhancing its key product lines, resulting in an optimized product mix that appeals to a broader consumer base [3]. - During the "618 Shopping Festival," NIU's high-end models achieved top rankings on major e-commerce platforms, reinforcing its position in China's premium market [3]. International Expansion - NIU launched a comprehensive portfolio of electric motorcycles, including off-road models, supported by an expanded distribution network, which has strengthened its global market position despite challenges in the micromobility sector [4]. Company Overview - NIU is recognized as a leading provider of smart urban mobility solutions, offering a diversified product portfolio that includes electric motorcycles, mopeds, bicycles, kick-scooters, and e-bikes [6]. - The company employs an omnichannel retail model, integrating both offline and online sales channels to enhance customer service [6].

Financial Performance - First quarter revenues reached RMB 682.0 million, marking a 35.1% increase year-over-year, driven by a 57.4% increase in sales volume, despite a 14.2% decrease in revenues per e-scooter [1][4][5] - The net loss for the first quarter was RMB 38.8 million, an improvement from a net loss of RMB 54.8 million in the same period last year [1][14] - Adjusted net loss (non-GAAP) was RMB 31.4 million, compared to an adjusted net loss of RMB 48.5 million in the first quarter of 2024 [5][14] Sales and Market Performance - The number of e-scooters sold was 203,313, representing a 57.4% increase year-over-year, with 183,065 sold in China (up 66.2%) and 20,248 in international markets (up 6.4%) [5][11] - E-scooter sales revenues from the China market were RMB 546.4 million, a 39.1% increase year-over-year, while international market sales revenues were RMB 60.0 million, up 22.4% [11][14] Cost and Margin Analysis - Gross margin for the first quarter was 17.3%, down from 18.9% in the same period of 2024, primarily due to international market challenges [5][8] - Cost of revenues was RMB 563.9 million, a 37.8% increase year-over-year, with the cost per e-scooter decreasing by 12.5% to RMB 2,774 [7][8] Operating Expenses - Total operating expenses were RMB 165.1 million, a slight increase of 0.1% year-over-year, with operating expenses as a percentage of revenues decreasing to 24.2% from 32.7% [9][10] - Selling and marketing expenses increased by 8.8% to RMB 114.6 million, while research and development expenses rose by 3.0% to RMB 29.8 million [12][13] Business Outlook - The company expects second quarter 2025 revenues to be in the range of RMB 1,317 million to RMB 1,411 million, representing a year-over-year increase of 40% to 50% [17]