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BASF & Xiaomi Team Up to Co-Create 100 Car Colors, Enhance Aesthetics
ZACKSยท 2025-10-21 16:36
Core Insights - BASF Coatings has expanded its collaboration with Xiaomi to co-develop 100 car paint colors over the next three years, focusing on innovation and personalization in automotive design [1][8] - The collaboration aims to enhance Xiaomi's smart mobility through advanced coating technologies, including dual-layer clearcoats for vivid finishes [2][8] Product Development - The new colors include Velocity Red, Dawn Pink (Matte), Nightfall Rose, Buttercup Yellow, and Amethyst Purple, utilizing advanced dual-layer clearcoat technology for high saturation and various finishes [2][8] - BASF's full-layer coatings are being provided for Xiaomi's SU7 and YU7 models, incorporating e-coat, primer, basecoat, and clearcoat solutions [3][8] Market Performance - BASF's shares have increased by 6% over the past year, contrasting with a 29.7% decline in the industry [4]