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Conagra Brands Unveils Future of Snacking 2025 Report, Spotlighting Bold Flavors, Better-For-You Choices, and On-the-Go Innovation
Prnewswire· 2025-08-27 11:30
Core Insights - The Future of Snacking 2025 report by Conagra Brands highlights key trends shaping the $148.6 billion U.S. snacking market, emphasizing evolving consumer behaviors and preferences [1][8]. Group 1: Emerging Trends - **Flavor Explosion**: Traditional flavors like sea salt and BBQ remain popular, but bold flavors such as sriracha and garlic parmesan are driving significant growth [3][11]. - **Snacking Without Borders**: Global snack sales reached $5.7 billion, with a 22% volume growth over the past three years, driven by younger consumers' interest in multicultural flavors [4][11]. - **Better-for-You Snacking**: There is a rising demand for protein-rich, portion-controlled, and nutrient-dense snacks, particularly among Gen Z and Millennials, with specific claims like "grass-fed" and "gut health" gaining traction [4][11]. Group 2: Market Dynamics - **Co-Branded Bites**: Co-branded snacks are generating nearly $2.1 billion in annual sales, leveraging partnerships with restaurants and entertainment brands to enhance market appeal [4][11]. - **Snacks on the Go**: Convenience is a key driver, with away-from-home snack occasions projected to grow by 39% by 2027, indicating a shift towards more accessible snack options [5][11].