Core Insights - Walmart is partnering with La Liga to become the first presenting partner of "El Clásico," enhancing its presence in the soccer market in the U.S. [2][3] - The partnership aims to create engaging experiences for fans, including co-branded merchandise and large-scale events [3][5] - La Liga has a significant audience in the U.S., with the league's games attracting millions of viewers and growing interest ahead of the 2026 World Cup [6][9][10] Group 1: Partnership Details - Walmart will debut a new logo as the presenting partner for El Clásico, which will be used in the U.S. and Canada [3] - The first match of the 2025-26 season is scheduled for October 26, 2025, in Madrid, with a second match on May 10, 2026, in Barcelona [4] - The partnership will kick off with fan events in Houston starting October 24, 2025, featuring viewing parties and concerts [5] Group 2: Market Context - The U.S. is the top market for La Liga outside of Spain, with a growing soccer fanbase [6][10] - ESPN reported that the 2024-2025 La Liga season was its most successful, with 5.4 billion minutes viewed across its platforms [8] - Walmart's previous multi-year deal with MLS indicates a broader strategy to capitalize on the growing soccer market in the U.S. [11]